Our Story

Strive London started in a cramped flat, built on late nights, early shifts, and raw ambition.

No money. No hype. Just a message:

“Strive for more.”

Now, we’re the uniform for underdogs chasing legacy over likes.

Not just clothes.

A mindset, worn proud.

What We Stand For

  • Ambition Aesthetic

    Style that mirrors your grind.


  • Discipline in Details

    Every stitch is intentional.

  • Street Meets Strategy

    Gear built for movement and mindset.
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Our Core Values

Ambition Over Everything

For those who wake up hungry for more.

Discipline in Details

Intentional design, inside and out.

Authenticity Always

No fake hype. Just purpose.

Focused & Fearless

We don't chase trends, we set direction.

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Built Different

We’re not built on followers — we’re built on finishers.

From late-night grinds to early-morning lifts, Strive is for those who show up when no one’s watching.

You don’t just wear it. You live it.

Tag your grind: #StriveForMore